Certificate IV in Marketing and Communication
Overview
Marketing & Communication have never been more critical to career success and the profitability if businesses. With the boom global access to internet and data, each company has essential become a media brand. As a Marketing & Communication professional, this has made the world an oyster for anyone who wants to build and manage brands.
Companies are hiring head over heels, when it comes to people who can manage the lead generation to conversion process. Experience and Sales & Marketing helps, but much more than just the jargons, businesses are looking for results. With a growth in data and analytics, the traceability of those results has amplified. If you can deliver, you would have a chance to lead organizations, teams and entire business units in the very near future.
Being able to deliver as a Marketing & Communication professional requires a multitude of skills in research & data analysis, strategic thinking, campaign design and management. You can spend years in the industry as professional, and still fall short of a few of those skills. That is why we have designed the Certificate IV in Marketing & Communication.
Course program
1. Course Structure and Delivery Methods
The program takes 24 months to complete and has the curriculum updated frequently in the form of case studies, lecture notes, presentations, quizzes, tests and assignments necessary to enhance your learning experience.
We understand that most aspirants preparing for the program have a mixed lifestyle of work and other responsibilities. That is why, the program has been designed as 100% online certification course with nationally recognized credentials. Yes, marketing is about understanding people. But this program trains you in the important skills necessary to understand user behaviour and impact it. For that, you don’t have to sit in a classroom and stick to just one schedule of lectures. You can sign in from anywhere and finish the course.
Here are the modules and subjects you will go through:
Units
- Develop and apply knowledge of marketing communication industry
- Apply marketing communication across a convergent industry
- Apply digital solutions to work processes Articulate, present and debate ideas
- Make a presentation
- Conduct market research Profile the market
- Analyse consumer behaviour
- Analyse direct marketing databases
- Review advertising media options
- Create digital media user experiences
- Analyse and present research information
2. Eligibility Criteria
Satisfying the following criteria may indicate that you are eligible for the program:
- You are an adult resident of Australia.
- You can obtain a background clearance certificate from the local police and authorities.
- You have completed 12 years of education.
- You possess Level II, III or higher in a relevant course.
- You have at least two years of relevant experience.
- You are ready to take any number of entrance tests or exams necessary to test your linguistic, analytical and communication skills.
- You are ready to go through exams, tests and quizzes that will help in showcasing your eligibility to graduate from the program.
To know more about our eligibility criteria for the program or to verify your profile’s eligibility, write to us at info@nursingtrainingaustralia.com
3. Where Can This Course Take You?
The program has been designed for professionals who have some experience under their belt. That means, any roles that you get post the successful completion of the program will be dependent somewhat on your past experiences as well as how you performed during the course. Here are the various routes you can take after successful completion of the course:
- Academic Route: You can enrol into a certificate, diploma or degree granting program at a university, college or private institution.
- You can take the job as a Marketing Coordinator, Marketing Analyst, Social Media Executive, Client Service Executive, Assistant Brand Manager or Marketing Executive.
If you are interested in knowing more about the possible career outcomes of the program, get in touch with us at info@nursingtrainingaustralia.com
4. Prerequisites
There are as such not many prerequisites to this course besides the following:
- Fluent and excellent conversational skills in the English language with an IELTS score of 5.5 or higher mandatory for International Students.
- Application for applying to this course is available online during the months of May, July and October. Your application for the desired course must be at least 30 days prior to the date of course commencement.
- DCSI and National Police Clearance checks are mandatory before the commencing of this course program.
5. Additional Information
The program has been designed for highly ambitious professionals or about to professionals who want to hone the entire gamut of Marketing & Communication skills. Most graduate or certificate courses at this level teach you one aspect of the entire set of marketing skills. While that does give you some deeper perspective, it highly limits your employability and earning possibilities.
The Certificate IV in Marketing & Communication has been designed as a comprehensive course that takes you through the entire process of skills and traits necessary to excel as a marketer. For instance – you will get to take up courses in Marketing Research, where you use quantitative and qualitative methods for understanding what your audience thinks. In line with this, you will also get to learn how to generate and design Buyer Profiles that help you think like a consumer within the company. The program will push you to become a more effective communicator, leader and team player as well.
By the end of the program, you would be prepared to take on entry-mid level roles in Marketing & Communication with Agencies, Digital Marketing Agencies, Consultants, Conglomerates, Private Companies and even Academic Institutions. It will help you, if you have some background in marketing and communication, since it helps you understand the theory and its applicability in the practical context.
If your profile meets our criteria, you might be eligible for the waiver of some subjects or modules, that will help you finish the program in shorter time. To know more about our waiver and credit transfer policies, write to us at info@nursingtrainingaustralia.com
| Study Mode: | Face to Face | |
|---|---|---|
| Duration: | 12 Month | |
| Course fee: | Domestic: $5000 | International: $9000 |